$100M+ Profitable Spend

Building Brands into Empires

We build the media, creative, and measurement systems DTC brands need to scale profitably on Meta & TikTok.

$100M+
Profitable spend
Creative Strategy
+350%
New customer revenue
AI Content Systems
$100M+
Profitable spend
Creative Strategy
+350%
New customer revenue
AI Content Systems
Net New Reach
+500%
Net new reach
Incrementality Testing
+295%
Incremental Shopify revenue
Net New Reach
+500%
Net new reach
Incrementality Testing
+295%
Incremental Shopify revenue
logo industry leaders

Trusted by

Industry
Leaders

RTIC Newton Bath Fitter Wild One Revo Licorice Cashews

01

The old way

Stop Playing
The Platform
Slot Machine

When you're spending 6+ figures a month, the hacks stop working. Creative decays faster. Audiences saturate. Attribution lies. And every bad decision gets more expensive.

The chaos you're feeling isn't just the platform's fault. It's what happens when you're scaling without a system for what to test, where to spend, and how to know what's actually driving growth.

You don't need more random tests. You need a proven framework that turns every dollar spent and every creative tested into a smarter next decision.

02

The Foundation

The
Operating
System

Rome wasn't built in a day. Neither was our approach.

After years managing $100m+ in profitable ad spend, running thousands of creative tests, and solving the problems that emerge at scale - we've learned what works and what doesn't.

We've turned those expensive lessons into repeatable frameworks across media and creative.

Growth Architecture

Media and
Creative Strategy

Incrementality-first media buying built to expand net new reach. Buyer-psychology creative strategy that turns attention into growth.

One feedback loop built to find what's actually driving growth - and scale it.

AI Creative Production

Infinite
Content Engine

Create what traditional production can't - at the speed and volume that social demands.

Our AI workflows turn ideas into original ads, clips, and iterations without the traditional cost or production cycles.

Learn from us

Steal Our Playbook

We learned it the expensive way... but you don't have to.

Get the frameworks, playbooks, and strategies behind our work, built from years of testing what actually drives growth.

The Fusion of Art & Science

Siloed media and creative teams create fragmented growth. Without a shared strategy, teams chase noise, hacks, and short-term wins instead of solving for what's actually limiting scale.

We engineer accounts for sustainable, incremental scale - paired with content frameworks built to unlock new audiences.

The Architecture

Net New Reach Analysis

Measuring true growth vs. recycled audience loops

Buyer Psychology Mapping

Creative mapped to awareness and motivation

Incrementality Testing

Separating attributed revenue from true lift

Fatigue Control

Predicting saturation before efficiency breaks

The Outcome

Lower Costs.

Higher Volume.

Predictable, compounding,
sustainable growth.

03

Deep dives

Paid Social
Growth Architecture

Does total reach grow proportionally to spend?

Cumulative Spend

Total Reach

03

Deep dives

Paid Social
Growth Architecture

The Fusion of Art & Science

Siloed media and creative teams create fragmented growth. Without a shared strategy, teams chase noise, hacks, and short-term wins instead of solving for what's actually limiting scale.

We engineer accounts for sustainable, incremental scale - paired with content frameworks built to unlock new audiences.

The Architecture

Net New Reach Analysis

Measuring true growth vs. recycled audience loops

Buyer Psychology Mapping

Creative mapped to awareness and motivation

Incrementality Testing

Separating attributed revenue from true lift

Fatigue Control

Predicting saturation before efficiency breaks

The Outcome

Lower Costs.

Higher Volume.

Predictable, compounding,
sustainable growth.

Does total reach grow proportionally to spend?

Cumulative Spend

Total Reach

How we do it

01

Analysis & Research Agents Mining real conversations and performance data to find opportunities

02

AI Creative Production Turn those insights into ads and clips at scale

03

Vertical + Horizontal Scaling Go deeper on what works. Go wider to find what works next

The Creative Advantage

Limitless creative possibilities.
Diversity at a scale traditional production can't match

Unlocking
Creative Strategy

04

Deep dives

AI-Powered Creative
Without Limits

Not another bad acting UGC factory or a studio that puts aesthetics before performance.

We combine AI-powered production with consumer psychology to move faster and dream bigger - without losing sight of what truly matters: creative that makes people buy.

04

Deep dives

AI-Powered Creative
Without Limits

Not another bad acting UGC factory or a studio that puts aesthetics before performance.

We combine AI-powered production with consumer psychology to move faster and dream bigger - without losing sight of what truly matters: creative that makes people buy.

How we do it

01

Analysis & Research Agents Mining real conversations and performance data to find opportunities

02

AI Creative Production Turn those insights into ads and clips at scale

03

Vertical + Horizontal Scaling Go deeper on what works. Go wider to find what works next

The Creative Advantage

Limitless creative possibilities.
Diversity at a scale traditional production can't match

Deep Dives

05

Steal Our Playbook

The Royal Archives

We learned it the expensive way. You don't have to.

Get the frameworks, testing methodologies, templates, and systems we've built from $100m+ in profitable ad spend and thousands of creative tests.

No secrets. No black boxes. These are the exact same frameworks, systems, and strategies we use every day with the brands we work with.

06

The Numbers Don't Lie

Scalable Performance
Marketing Solutions

Built for brands ready to scale profitably. We don't chase vanity metrics or "more creative" just for the sake of it. We build repeatable growth systems that compound.

$100M+

Profitable spend
on Meta + TikTok

2X

Average Conversion
Reach Improvement

50%

Higher Creative
Win Rate

30%

Average Drop In
Incremental CPA

07

Social Proof

Trusted by
High-Growth Brands

Tamir Vakil

Tamir Vakil

CEO/Founder | Framework

"The most skilled people I've worked with. Clear methodology & attention to detail when it comes to paid social testing."

Mo Khan

Mo Khan

Founder | Mabi Labs / Best Ideas UK

"Very strategic team - the best we've ever worked with."

Mrs. Diamond

Mrs. Diamond

3rd Grade Teacher

"Roy's a STAR"

08

Case Studies

Real Brands. Real Outcomes.

Figure Ad Spend

7+

New Customer Revenue

+350%

Net New Reach

+500%

Incremental Shopify Revenue

+295%

Organic Views

1M+

Figure Ad Spend

7+

New Customer Revenue

+350%

Net New Reach

+500%

Incremental Shopify Revenue

+295%

Organic Views

1M+

From the Architect:

After years managing $100m+ in paid social spend, I noticed one key lesson: brands rarely plateau because of Meta. They plateau because they don’t have a clear strategy.

Creative becomes inconsistent. Testing loses structure. Decisions become reactive.

We don’t want to be your partner forever. We want to help you build the creative, testing, and measurement systems that make profitable growth repeatable. We’ll help you build the systems that allow you to scale confidently.

Roy Lavi

Roy Lavi

Founder | Royl.AI

The perfect match if you:

Are spending $100k+/m but stuck at a plateau.

Know creative or audience fatigue is killing performance, you just can’t quantify it.

Want a proven testing engine, not “more ads/pretty visuals”.

Want to scale - but with strategy, not chaos.

Are building a real brand, not just chasing vanity metrics.

09

Founder Statement

Replacing the Broken Agency Model

Start building your empire

Apply to work with royl.ai